​Martech Trends

​August 2018: CSBJ article on social media policy
June 2018 In Customer Service, High-Tech Is the New High-Touch
November 2016: https://www.asaecenter.org/resources/articles/an_magazine/2016/november-december/future-proof-your-marketing-team
April 2016 Who’s Mining the Data Store?

Data-Driven Marketing

September 2015: How a Data-Driven Marketing Strategy Can Answer Member and Market Needs 9/28/2015
August 2015 "How a Data-Driven Marketing Strategy Generates Nondues Revenue" 8/3/15
June 2015 "How a Data-Driven Marketing Strategy Leads to Near-Perfect Member Retention" 6/1/15
May 2015: "How a Data-Driven Marketing Strategy Can Reverse Declining Membership Numbers" 5/18/15