Being fascinated with the economic and social changes created by digital technology, I've been a big fan of the Millennial generation. This is mostly because, having been born after the Internet, they are the first Connected Generation and partly because I like to counter the age-old urge to denigrate the next generation as a way to romanticize the past. Every generation has thought the next generation "wasn't up to snuff," (a biting critique of the Lost Generation made by their parents over a century ago). I also like the rise in charitable giving and minimalist living.
Now the Millennials, the largest generation in the U.S. workforce, "is starting to flex its economic and social muscle," according to #DailyRundown, "and their choices and priorities reflect a few differences from their predecessors, and a sobering understanding of their generation’s financial circumstances." Here's what they want:
I would add that they also want a more enlightened use of technology. Remember the iPad-saavy baby frustrated with a "broken" magazine she tried to pinch and zoom? Today's new leaders like accessibility, automation and analytics. I guess that's the new reading, writing and 'rithmatic.
Tom McClintock is the owner and founder of Relationship Martech.