![]() Do you: repeat pitches? rehash rote processes? shotgun-blast questionable lists? cajole visitors into completing forms? await long turnaround times? I've heard of Business Process Management (BPM), but this is BPR -- "Business Process Repetition," and it wastes a lot of money. By applying the power of marketing technology to help you deepen relationships through digital automation, you can stop repeating yourself. That's what automation is all about -- freeing up time, resources and payroll. This is some what our panel spoke about at this week's Chamber Connect hosted by the Colorado Springs Chamber and EDC. One important takeaway to get people started immediately on automation is to document marketing channels and the software each uses by making a chart that lists the individual steps that humans and computers perform to move prospects through your sales funnel. After asking yourself which processes take the most time, perform searches in Google using the name of those processes and “automation.” You’ll be surprised what comes up. Take a look at just the Search Engine Results Page (SERP) for any of the following: "campaign design automation," "sales funnel automation," "lead generation automation" "LinkedIn connection automation," "auto connection software," "Customer Intake automation," "customer service automation" or "appointment setting automation." For every process you can automate, you reduce your workload and free up resources so that humans can spend more time doing what they do best -- building relationships with your customers and prospects. Here are some automation solutions widely used now, with more coming every day:
Each of these helps you raise revenue while cutting costs. It's worth a running a few Google searches to get even a glimpse of what tools are already out there.
1 Comment
8/9/2019 10:37:47 am
I don't understand why would anyone continue trying to help people who don't need help. They could all be in a better position than any of the people who keep wanting to put something in the table and yet they all just keep choosing the wrong persons to help. They might as well just try to help themselves first before even thinking about letting another user abuser exhaust all the energy and resources left of them. I don't understand why some people are like this. I guess we all just want to ride the bandwagon of someone else's success at the back of our heads and we thought we are just helping.
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AuthorTom McClintock is the owner and founder of Relationship Martech. Archives
January 2021
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