RELATIONSHIP MARTECH
  • Martech
  • Digital Strategies
  • Blog
  • More...
    • Book A Call
    • About

How Many Processes Do you Repeat?

2/8/2019

1 Comment

 
Picture
Do you:

repeat pitches?
rehash rote processes?
shotgun-blast questionable lists?
cajole visitors into completing forms?
await long turnaround times?

I've heard of Business Process Management (BPM), but this is BPR -- "
Business Process Repetition," and it wastes a lot of money. By applying the power of marketing technology to help you deepen relationships through digital  automation, you can stop repeating yourself. That's what automation is all about -- freeing up time, resources and payroll. 

This is some what our panel spoke about at this week's Chamber Connect hosted by the Colorado Springs Chamber and EDC. One important takeaway to get people started immediately on automation is to document marketing channels and the software each uses by making a chart that lists the individual steps that humans and computers perform to move prospects through your sales funnel. After asking yourself which processes take the most time, perform searches in Google using the name of those processes and “automation.”

You’ll be surprised what comes up. Take a look at just the Search Engine Results Page (SERP) for any of the following: "campaign design automation," "sales funnel automation," "lead generation automation" "LinkedIn connection automation," "auto connection software," "Customer Intake automation," "customer service automation" or "appointment setting automation." 

For every process you can automate, you reduce your workload and free up resources so that humans can spend more time doing what they do best -- building relationships with your customers and prospects.

Here are some automation solutions widely used now, with more coming every day:

  • Bots
  • Flash Briefings
  • CRMs
  • Sales Funnel Applications
  • Feedback Platforms
  • Loyalty Platforms
  • Scheduling Automation
  • ​Conversation Marketing Tools
  • Macro-enabled Work Plans

Each of these helps you raise revenue while cutting costs. It's worth a running a few Google searches to get even a glimpse of what tools are already out there.

1 Comment

    Author

    Tom McClintock is the owner and founder of Relationship Martech.

    Archives

    January 2021
    October 2020
    September 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    June 2018
    April 2018
    March 2018

    Categories

    All
    Age Of The Customer
    Arts
    Automation
    Beauty Products
    Bots
    Brand
    Business Growth
    Business Process Management
    Colorado Springs
    Community
    Consumer Experience
    Content
    Content Mar
    Content Marketing
    COVID
    CRMs
    Data Science
    Digital Marketing
    Ecommerce
    Email
    Email Marketing
    Generational Marketing
    Globalization
    Hardware
    Industrial Revolution
    Klaviyo
    LinkedIn
    Lockdown
    Marketing
    Martech
    Millennials
    Owned Marketing
    Owned Revenue
    Paid Marketing
    Personalization
    Prioritization
    Privacy
    Product Launch
    Product Marketing
    Project Management
    Relationship Marketing
    Relevance
    Reopening
    Repetition
    Retail
    Retention
    Sales Funnel
    Seniors
    Social Media
    Software
    Startup
    Storytelling
    Targeting
    Technology
    Time Management
    Wholesale
    Workflow

    RSS Feed

Relationship martech

The Power of Marketing Technology to Deepen Relationships.
Colorado Springs, CO
Picture
Picture
Picture

    Subscribe to The martech revolution Today!

    Get updates regarding the latest in marketing technology right in your inbox.
Subscribe to Newsletter

© 2018 – 2019 Relationship Martech. All Rights Reserved.
  • Martech
  • Digital Strategies
  • Blog
  • More...
    • Book A Call
    • About