Kent Fortune (@USAA), the Chamber & EDC’s 2017 Business Citizen of the Year, defined culture as the glue or fabric of your organization and "the jaws of culture" as what "eats organization for breakfast." Employees will watch and mimic what you do, say and wear. He required his leadership team to wear shorts for one day in order to make the dress-code change already instituted but not observed actually put into effect.
However, Kent remarks that "culture is tough to change." If senior leaders don't change, the culture won't change. In today's world where the unemployment rate is really low, you need to adopt a compelling culture to attract top talent. He outlined key points needed to create a compelling culture:
Tom McClintock is the owner and founder of Relationship Martech.