Klaviyo offers more than just a way to communicate with your customers and prospects via email. Customers use Klaviyo in many unique and powerful ways to not only grow their businesses, but to also regain control over the customer experience. Hear about the power of Klaviyo from four customers, including up-and-coming brands and well-established businesses, and learn how they’re using it to build deeper relationships with their customers and grow sustainable, thriving businesses.
Moderator: Joe McCarthy, Director of Performance Marketing, Klaviyo (@JM1731)
Ilona Abramova, Head of Content, AppSumo (@AppSumo)
Rebecca Melsky, Co-founder & CEO, Princess Awesome (@princessawesome)
Patrick Coddou, Founder, Supply (@soundslikecanoe)
Emily Baird, Digital Marketing Manager, Nuun (@nuunhydration)
Each panelist described their experiences testing and segmenting through Klaviyo. For example, Patrick Coddou discussed adding a short two-question survey into a campaign that has allowed much better customization.
Rebecca Melsky uses Klaviyo to plan new-product launches by predicting spikes in advance. Ilona Abramova created a custom field that populates with how much money a recipient would have saved had they joined AppSumo Plus and received 10% off each purchase.
Emily Baird discussed Nuun's unique nature in that it doesn't seek to drive more than 5% of revenue through email sales, preferring instead to use email as a community generating tool and generate sales through partnerships. However, Nuun has been surprised by how much revenue campaigns have generated despite having no promotional links or sales verbiage.
Advice from these heavy-hitters includes being "less lazy" about developing creative promotions (from Patrick) , prioritize new ideas on a 1-5 scale of impact verses effort (from Ilona).
Tom McClintock is the owner and founder of Relationship Martech.