RELATIONSHIP MARTECH
  • Martech
  • Digital Strategies
  • Blog
  • More...
    • Book A Call
    • About

What’s Your Business Velocity?

4/12/2019

2 Comments

 
Picture
I recently had the opportunity to work with Duane Reed, the Founder at Inside Success Training and Consulting, Inc. and the President of CEO Focus. He asked a great question. While most businesses are looking at opportunities for growth, Duane asks "What's your business velocity?" A car stuck in first gear will eventually travel a great distance, but how fast does your car or, in this case, your business run normally without overheating (late nights, communication mishaps, deadline scrambles)?

After all, being at the right place at the right time is how you tap those new business opportunities, but you need the infrastructure to adjust course and travel there efficiently.

A lot of this has to do with good decision-making: isolating a few reasonable alternatives and being able to compare them in an objective, informed environment. Duane recommends developing an infrastructure to make good decisions, as businesses struggle more often, not because they make poor decisions, but because they fail to make decisions in the first place.

One excellent resource for businesses in this regard is Second Opinion, which offers a lot of unique decision-making resources. This innovative company has replaced the old model of decision-making in which leaders must rely on input from people too close to be objective, uninformed opinions or high-priced consultants.

Other ways Duane lists to increase your business velocity are deepening relationships with your existing clients, increasing your product offerings and cutting costs, but he says that decision-making is often the linchpin. If you can improve the infrastructure behind your decision-making, you can travel much faster, more reliably, just as if your car had gotten a brand new transition.


(Photo by Mattia Righetti on Unsplash)



2 Comments

    Author

    Tom McClintock is the owner and founder of Relationship Martech.

    Archives

    January 2021
    October 2020
    September 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    June 2018
    April 2018
    March 2018

    Categories

    All
    Age Of The Customer
    Arts
    Automation
    Beauty Products
    Bots
    Brand
    Business Growth
    Business Process Management
    Colorado Springs
    Community
    Consumer Experience
    Content
    Content Mar
    Content Marketing
    COVID
    CRMs
    Data Science
    Digital Marketing
    Ecommerce
    Email
    Email Marketing
    Generational Marketing
    Globalization
    Hardware
    Industrial Revolution
    Klaviyo
    LinkedIn
    Lockdown
    Marketing
    Martech
    Millennials
    Owned Marketing
    Owned Revenue
    Paid Marketing
    Personalization
    Prioritization
    Privacy
    Product Launch
    Product Marketing
    Project Management
    Relationship Marketing
    Relevance
    Reopening
    Repetition
    Retail
    Retention
    Sales Funnel
    Seniors
    Social Media
    Software
    Startup
    Storytelling
    Targeting
    Technology
    Time Management
    Wholesale
    Workflow

    RSS Feed

Relationship martech

The Power of Marketing Technology to Deepen Relationships.
Colorado Springs, CO
Picture
Picture
Picture

    Subscribe to The martech revolution Today!

    Get updates regarding the latest in marketing technology right in your inbox.
Subscribe to Newsletter

© 2018 – 2019 Relationship Martech. All Rights Reserved.
  • Martech
  • Digital Strategies
  • Blog
  • More...
    • Book A Call
    • About